HVAC Marketing for Independent Operators

Your HVAC Business Is
Losing Leads Online.
We Fix That.

We run AI-powered marketing audits on independent HVAC companies, fix what's broken, and keep improving your digital presence every month — so you can focus on running jobs.

<41
Avg audit score found
24hr
Audit turnaround
$0
Cost to get your report

Get Your Free Audit

We'll analyze your website, SEO, and competitors and send the full report within 24 hours.

No spam. No obligation. No sales call required to get the report.

100%of audited sites scored below 60
24hraudit turnaround
$0to get your full report
IndependentHVAC focus only
Nolong-term contracts

Three Steps to a Stronger
Digital Presence

No 90-day strategy decks. No vague deliverables. Just specific fixes that move the needle for independent operators.

01

We Audit Your Business

Enter your website and we run a full AI-powered analysis across 6 categories: content, SEO, conversion, trust, competitors, and local presence. Takes us 24 hours. Costs you nothing.

02

You See Exactly What's Broken

You get a professional scored report — your overall rating, category breakdown, critical findings, competitor analysis, and a prioritized fix list. Specific to your business, not a generic template.

03

We Handle the Implementation

If you want us to fix it, we do. A one-time setup fee covers the first month of work. After that, a straightforward monthly retainer keeps your presence improving while you run jobs.

Simple, Transparent Pricing.
No Long Contracts.

Everything your HVAC business needs to win online. No packages you don't need. No agency markup.

🔍

Free Marketing Audit

FREE — No strings attached

A full scored report showing exactly where you're losing leads. We analyze your site across 6 categories and compare you directly to your top competitors.

  • Website performance & UX score
  • Local SEO — are you showing up?
  • Competitor positioning breakdown
  • Conversion path analysis
  • Online reputation review
  • Prioritized fix list by impact
📈

Monthly Growth Management

$350–$500 / month

Marketing isn't a one-time fix. The businesses that win online keep improving while competitors stand still. Month-to-month — cancel anytime with 30 days notice.

  • Monthly re-audit with score tracking
  • One new content piece per month
  • Competitor monitoring & alerts
  • Reputation management
  • Monthly Loom update or check-in call
  • ProfitWrench dashboard — included

The ProfitWrench Dashboard —
Built for HVAC Owners

Most HVAC owners run their business on gut feel and QuickBooks. The ProfitWrench dashboard gives you a daily view of exactly where money is going — and where it's slipping through the cracks. No other marketing service includes anything like this.

  • Revenue vs goal — daily pace and monthly progress
  • Profit margin tracked by job type
  • Average ticket vs industry benchmarks
  • Technician performance and utilization
  • Callback rate and true cost to the business
  • Close rate on estimates
  • Action alerts — biggest profit opportunities surfaced automatically

Built specifically for HVAC companies doing $1M–$5M. Not a generic business tool.

ProfitWrench · Dashboard ● Live
Revenue MTD
$186,200
↑ 12% vs last month
Profit MTD
$31,400
↑ Margin: 16.8%
Avg Ticket
$472
↓ $53 below target
Revenue / Truck
$812k
↑ Annualized
Action Alert: Avg ticket is $53 below target → ~$8,700/month opportunity. Callback rate above threshold — costing ~$1,200 this month.

ProfitWrench vs. a Big Agency

Big AgencyProfitWrench
Monthly cost$3,000–$10,000$350–$500
Contract length6–12 monthsMonth to month
Trades industry focusEvery industryHVAC only
Profit tracking dashboard includedNoFree with retainer
Direct access to who does the workAccount managerDirect to Bryce
Free audit before any commitmentNoAlways
Built for independent operatorsNoThat's all we do

Who This Works Best For

Best Fit

  • Independent HVAC companies doing $1M–$5M in revenue
  • Owner still involved in day-to-day decisions
  • Know the website probably isn't pulling its weight
  • Tired of paying for marketing that doesn't show results
  • Want a specialist, not a generalist agency
  • Ready to act on what the audit actually finds

Not a Fit

  • Franchise locations with corporate marketing teams
  • Companies with a dedicated in-house marketing person
  • Businesses under $500K — the economics don't work yet
  • Owners who want to manage the marketing themselves

Built for Independent
Operators, By One

ProfitWrench isn't an agency. It's one person with serious AI tools, a background in business operations, and a focus on one thing — helping independent HVAC companies stop leaving money on the table.

I kept seeing the same thing: solid businesses — companies that had been around for 20, 30, even 40 years — with websites that looked like an afterthought and no real system for turning online attention into booked jobs. The gap wasn't effort. These owners work harder than anyone. The gap was tools and time.

ProfitWrench started in Kansas City because that's home. But the problem isn't local — independent HVAC companies everywhere are losing leads to franchises and bigger players who outspend them online. That gap is what we fix, wherever you are.

📊

Honest reporting over happy talk

If your website scored a 38, I'll tell you it scored a 38 and show you exactly why. No spin.

💰

Low prices, high delivery

I'd rather have 10 clients who feel like they're getting a steal than 3 watching every invoice.

🤝

No long contracts

If I'm not moving the needle after 90 days, you shouldn't be paying me. Month to month after setup.

Bryce Rowe
Founder, ProfitWrench
Based inRaymore, MO
Started inKansas City
ServingIndependent operators nationwide
FocusHVAC only
ContractsMonth to month
Audit costAlways free

Started in Kansas City. Built to work anywhere independent HVAC companies are losing leads to competitors who outspend them online.

Common Questions

Do I have to commit to a long contract?
No. After the one-time setup fee, the retainer is month to month. You can cancel anytime with 30 days notice. The only thing keeping you is results.
What if my website is really bad — do I need a full rebuild first?
Usually not. Month one focuses on fixing and optimizing what you have. If a rebuild makes sense we'll tell you honestly. Most of the time the quick wins from the audit move the needle faster than a full rebuild anyway.
How long before I see results?
Local SEO improvements typically show movement in 30–60 days. Review generation and conversion fixes can show results in weeks. We track everything and show you before and after numbers every month.
What is the ProfitWrench dashboard?
It's a profit tracking dashboard built specifically for HVAC owners. It shows revenue pace, margin by job type, technician performance, close rate on estimates, callback rate, and where your biggest profit opportunities are hiding. Free for every active retainer client.
Do you work outside of Kansas City?
Yes. ProfitWrench started in KC but serves independent HVAC companies anywhere. The audit, implementation, and monthly management all work remotely. If you're local we can meet in person — if not, everything runs just as well over email and Loom updates.
What does the free audit actually include?
A full scored report covering your website performance, local SEO, competitor positioning, conversion paths, online reputation, and content quality. You get a prioritized action plan organized by quick wins, 30-day improvements, and 90-day strategy. No sales call required to get the report.

Ready to See Where You Stand?

It takes 24 hours and costs nothing. You'll know exactly what's costing you leads — whether you work with us or not.

Get My Free Audit →

No sales call required. No obligation. Just a straight look at where your business stands online.